Hi hello, I'm Shelley – an independent designer creating human-centred solutions for digital-native brands

Based in Sydney – Available worldwide (:

Projects

Selected work from 7+ years of experience in freelance, agency and in-house teams

UI/UX Design

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Fashion

Temple of the Sun

Blending brand-first design with conversion-led functionality

UI/UX Design

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Fashion

Temple of the Sun

Blending brand-first design with conversion-led functionality

Graphic Design

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Furniture

Recess

Crafting an effective e-mail design system for peak retail season

Graphic Design

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Furniture

Recess

Crafting an effective e-mail design system for peak retail season

Visual Identity

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Lifestyle

Simple Beautiful Things

Designing a curated brand identity for a thoughtful family business

Visual Identity

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Lifestyle

Simple Beautiful Things

Designing a curated brand identity for a thoughtful family business

UI/UX Design

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Tech

Homebuyer Help

Simplifying the way Aussies learn about homebuying

UI/UX Design

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Tech

Homebuyer Help

Simplifying the way Aussies learn about homebuying

Additional Work

A curation of performance-led creative across paid and owned channels

Paid Social Creative

Collection of ad creative spanning multiple brands, aesthetics and campaign goals

Paid Social Creative

Collection of ad creative spanning multiple brands, aesthetics and campaign goals

E-mail Marketing

Campaign and automated emails designed for e-commerce flows and conversion

E-mail Marketing

Campaign and automated emails designed for e-commerce flows and conversion

skills

Skills that fit seamlessly into any team and every stage of the project

Brand Experience

Visual identity
Logo systems
Brand guidelines
Asset + icon libraries
Templates + application
Art direction

VISUAL DESIGN

Paid social ad creative
EDM newsletters
Lookbooks
Presentations + pitch decks
Print marketing collateral
Merchandise

DIGITAL DESIGN

Web design
No-code web development
UI/UX design
Mobile-first + responsive
Design systems
Motion + video editing

RESEARCH + STRATEGY

Referencing + concepts
Competitive analysis
Trend research
Target audience + personas
Rapid prototyping
User research + testing

About Me

The next addition to your dream team is a 4-in-1 deal

Creative Director

The one that pulls the entire project together. She's the connection between you, your target audience and where you want your business to be.

Creative Director

The one that pulls the entire project together. She's the connection between you, your target audience and where you want your business to be.

Lead Designer

Extensive experience in Adobe Creative Suite, Procreate and Figma. Our lead designer will be able to bring your digital dreams to life!

Lead Designer

Extensive experience in Adobe Creative Suite, Procreate and Figma. Our lead designer will be able to bring your digital dreams to life!

Design Analyst

Our design analyst loves research and data. She wants a deep understanding of your overall strategy and how her creative can support it.

Design Analyst

Our design analyst loves research and data. She wants a deep understanding of your overall strategy and how her creative can support it.

Intern

Still upskilling and always learning new things on the job. She's our vibe hire and loves to play NYT games, pet cats and dance after work.

Intern

Still upskilling and always learning new things on the job. She's our vibe hire and loves to play NYT games, pet cats and dance after work.

SHELLEY WANG

© 2026 Shelley Wang. All rights reserved. All content on this website, including images, text, and designs, is the copyright of Shelley Wang and its clients. No part of this website may be reproduced, downloaded, transmitted, or stored in any form or by any means, without prior written permission from the copyright owner.